If you’ve been running a gym for a while, you already know that just having a great workout space isn’t enough - you’ve got to get people in the door. That’s where digital marketing comes in, and more specifically, paid advertising. But if you’re not sure whether to invest in ads or boosted posts, you’re not alone. Both have their strengths, but they serve different purposes. Understanding how to use each one effectively can make a big difference in your marketing efforts - a

November 25, 2025 Wearable fitness tech has boomed the industry - no news there. But here’s the thing: they don’t just track workouts. They created a whole new industry around rest. Sleep scores, HRV, recovery rings, readiness trackers. Suddenly, recovery isn’t the afterthought at the end of a workout. It’s the star of the show. This is what consumers chase now. They’re not asking, “How hard can I train today?” They’re asking, “How ready am I to train?” And the brands answeri

The fitness industry is no longer split into “gyms” and “brands.” The walls are crumbling. Studios are launching supplement lines. Protein companies are running live events. Apparel brands are dropping collabs with trainers. Digital and physical touchpoints are merging into one fitness ecosystem. ‍ Consumers expect it. People don’t just want a workout. They want the lifestyle around it. That means training, nutrition, recovery, gear, community. Whoever can give them more of t