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Jack Levick
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Natalia Zubrzyka
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John Limber
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SELLING RECOVERY IN 2026
November 25, 2025 Wearable fitness tech has boomed the industry - no news there. But here’s the thing: they don’t just track workouts. They created a whole new industry around rest. Sleep scores, HRV, recovery rings, readiness trackers. Suddenly, recovery isn’t the afterthought at the end of a workout. It’s the star of the show. This is what consumers chase now. They’re not asking, “How hard can I train today?” They’re asking, “How ready am I to train?” And the brands answeri
Natalia Zubrzyka
Nov 29, 20252 min read
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