Fitness Trends

THE AGENCY FOR BRANDS THAT MOVE. A refreshed brand, a new website, new partnerships, new faces and some exciting projects all in the pipeline. We've been working hard behind the scenes at Bullet, in 2026 you will notice some changes. An elevated brand An evolved proposition New clients & partners Projects that push further Campaigns that go deeper In 2025 we expanded our service beyond the four walls of a gym and into the world of fitness, wellness and sports brands. Brands t

November 25, 2025 Wearable fitness tech has boomed the industry - no news there. But here’s the thing: they don’t just track workouts. They created a whole new industry around rest. Sleep scores, HRV, recovery rings, readiness trackers. Suddenly, recovery isn’t the afterthought at the end of a workout. It’s the star of the show. This is what consumers chase now. They’re not asking, “How hard can I train today?” They’re asking, “How ready am I to train?” And the brands answeri

The fitness industry is no longer split into “gyms” and “brands.” The walls are crumbling. Studios are launching supplement lines. Protein companies are running live events. Apparel brands are dropping collabs with trainers. Digital and physical touchpoints are merging into one fitness ecosystem. ‍ Consumers expect it. People don’t just want a workout. They want the lifestyle around it. That means training, nutrition, recovery, gear, community. Whoever can give them more of t