If you’ve been running a gym for a while, you already know that just having a great workout space isn’t enough - you’ve got to get people in the door. That’s where digital marketing comes in, and more specifically, paid advertising. But if you’re not sure whether to invest in ads or boosted posts, you’re not alone. Both have their strengths, but they serve different purposes. Understanding how to use each one effectively can make a big difference in your marketing efforts - a

In the bustling world of Instagram, standing out is key, but how do you get those thumbs hitting your ads? I’m Natalia and during my time at Bullet I completed my degree in neuromarketing where I conducted an in-depth research about what makes Instagram ads tick, focusing on the one thing every gym owner should care about - those smiling (or sweating!) human faces in ads. As a contribution to my final thesis, I devoted several months to examine the effects of social media adv