Fitness Trends

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All Articles 21 posts
Brand Moves 7 posts
Fitness Trends 12 posts
Gym Owners 12 posts
Marketing Strategy 4 posts
Paid Ads 2 posts
Sales 19 posts

REMOVING ALL FRICTION CAN COST YOU CLIENTS

REMOVING ALL FRICTION CAN COST YOU CLIENTS

REMOVING ALL FRICTION CAN COST YOU CLIENTS

Natalia Zubrzyka

Oct 272 min read

BLACK FRIDAY STRATEGY FOR GYMS: THE RIGHT OFFER FOR THE RIGHT AUDIENCE

BLACK FRIDAY STRATEGY FOR GYMS: THE RIGHT OFFER FOR THE RIGHT AUDIENCE

BLACK FRIDAY STRATEGY FOR GYMS: THE RIGHT OFFER FOR THE RIGHT AUDIENCE

Natalia Zubrzyka

Oct 163 min read

DO PEOPLE STILL TRUST TRANSFORMATION PHOTOS?

DO PEOPLE STILL TRUST TRANSFORMATION PHOTOS?

DO PEOPLE STILL TRUST TRANSFORMATION PHOTOS?

Natalia Zubrzyka

Sep 242 min read

SHARED SUFFERING IS THE MOST UNDERRATED RETENTION TOOL

SHARED SUFFERING IS THE MOST UNDERRATED RETENTION TOOL

SHARED SUFFERING IS THE MOST UNDERRATED RETENTION TOOL

Natalia Zubrzyka

Aug 272 min read

YOUR BIGGEST COMPETITOR ISN'T THE GYM DOWN THE ROAD

YOUR BIGGEST COMPETITOR ISN'T THE GYM DOWN THE ROAD

YOUR BIGGEST COMPETITOR ISN'T THE GYM DOWN THE ROAD

Natalia Zubrzyka

Jul 281 min read

PEOPLE'S LIFESTYLE DOESN'T END WITH ONE BRAND

Natalia Zubrzyka

Jul 271 min read

THE BUSINESSES REDUCING NHS PRESSURE ARE BEING TAXED OUT OGF EXISTENCE

THE BUSINESSES REDUCING NHS PRESSURE ARE BEING TAXED OUT OGF EXISTENCE

THE BUSINESSES REDUCING NHS PRESSURE ARE BEING TAXED OUT OGF EXISTENCE

Natalia Zubrzyka

Jul 83 min read

AI IS A GREAT AMPLIFIER FOR STRONG BRANDS AND A GREAT EQUALISER FOR AVERAGE ONES

AI IS A GREAT AMPLIFIER FOR STRONG BRANDS AND A GREAT EQUALISER FOR AVERAGE ONES

AI IS A GREAT AMPLIFIER FOR STRONG BRANDS AND A GREAT EQUALISER FOR AVERAGE ONES

Natalia Zubrzyka

Jun 252 min read

EQUINOX - QUESTION EVERYTHING BUT YOURSELF

EQUINOX - QUESTION EVERYTHING BUT YOURSELF

EQUINOX - QUESTION EVERYTHING BUT YOURSELF

Natalia Zubrzyka

Jun 211 min read

LONGEVITY FITNESS & THE RISE OF THE 55+ ACTIVE CONSUMER

LONGEVITY FITNESS & THE RISE OF THE 55+ ACTIVE CONSUMER

LONGEVITY FITNESS & THE RISE OF THE 55+ ACTIVE CONSUMER

Natalia Zubrzyka

May 292 min read

ATEAM - WHERE FITNESS CULTURE MEETS DATING

ATEAM - WHERE FITNESS CULTURE MEETS DATING

ATEAM - WHERE FITNESS CULTURE MEETS DATING

Natalia Zubrzyka

May 201 min read

FITNESS FIRST - LIVE. LIFE. LONGER.

FITNESS FIRST - LIVE. LIFE. LONGER.

FITNESS FIRST - LIVE. LIFE. LONGER.

Natalia Zubrzyka

May 81 min read

GENERIC FITNESS IS NOT THE SAFE BET IT USED TO BE.

GENERIC FITNESS IS NOT THE SAFE BET IT USED TO BE.

GENERIC FITNESS IS NOT THE SAFE BET IT USED TO BE.

Natalia Zubrzyka

Apr 303 min read

WOMEN AREN’T 'INCONSISTENT' YOUR MODEL JUST ISN’T BUILT FOR THEM

WOMEN AREN’T 'INCONSISTENT' YOUR MODEL JUST ISN’T BUILT FOR THEM

WOMEN AREN’T 'INCONSISTENT' YOUR MODEL JUST ISN’T BUILT FOR THEM

Didi Ferrari

Mar 302 min read

THE ERA OF THE AESTHETIC GYM: SWEAT IS NO LONGER ENOUGH

THE ERA OF THE AESTHETIC GYM: SWEAT IS NO LONGER ENOUGH

THE ERA OF THE AESTHETIC GYM: SWEAT IS NO LONGER ENOUGH

Natalia Zubrzyka

Mar 243 min read

WE'RE EVOLVING

WE'RE EVOLVING

WE'RE EVOLVING

Jack Levick

Jan 272 min read

FITNESS DIDN'T REPLACE DRINKING - IT STARTED COMPETING WITH IT & THAT CHANGES EVERYTHING

FITNESS DIDN'T REPLACE DRINKING - IT STARTED COMPETING WITH IT & THAT CHANGES EVERYTHING

FITNESS DIDN'T REPLACE DRINKING - IT STARTED COMPETING WITH IT & THAT CHANGES EVERYTHING

Natalia Zubrzyka

Jan 162 min read

DECEMBER ISN'T DEAD FOR GYMS - YOU'RE JUST MEASURING THE WRONG THING

DECEMBER ISN'T DEAD FOR GYMS - YOU'RE JUST MEASURING THE WRONG THING

DECEMBER ISN'T DEAD FOR GYMS - YOU'RE JUST MEASURING THE WRONG THING

Natalia Zubrzyka

Dec 17, 20252 min read

PAID ADS VS. BOOSTED POSTS

PAID ADS VS. BOOSTED POSTS

PAID ADS VS. BOOSTED POSTS

Natalia Zubrzyka

Dec 9, 20254 min read

WIT PAVING THE WAY AGAIN AS A COMMUNITY BRAND

Natalia Zubrzyka

Nov 30, 20251 min read

SELLING RECOVERY IN 2026

SELLING RECOVERY IN 2026

SELLING RECOVERY IN 2026

Natalia Zubrzyka

Nov 29, 20252 min read

FACES IN ADS MATTER MORE THAN YOU THINK

FACES IN ADS MATTER MORE THAN YOU THINK

FACES IN ADS MATTER MORE THAN YOU THINK

Natalia Zubrzyka

Nov 25, 20255 min read

ONE TRICK PONIES DON'T WIN IN FITNESS

ONE TRICK PONIES DON'T WIN IN FITNESS

ONE TRICK PONIES DON'T WIN IN FITNESS

Natalia Zubrzyka

Oct 30, 20252 min read

B.L.U.E. QUESTIONING SALES MODEL

B.L.U.E. QUESTIONING SALES MODEL

B.L.U.E. QUESTIONING SALES MODEL

John Limber

Oct 2, 20257 min read

BUYER HEAT

BUYER HEAT

BUYER HEAT

John Limber

Sep 9, 20253 min read

A DANCER AND AN ELEPHANT

A DANCER AND AN ELEPHANT

A DANCER AND AN ELEPHANT

John Limber

Aug 15, 20257 min read

VOICE MESSAGES THAT GET MORE CALLBACKS

VOICE MESSAGES THAT GET MORE CALLBACKS

VOICE MESSAGES THAT GET MORE CALLBACKS

John Limber

Aug 15, 20252 min read

NAIL THE FIRST CALL

NAIL THE FIRST CALL

NAIL THE FIRST CALL

John Limber

Jul 9, 20256 min read

TOP 10 TIPS FOR A STRONG SALES FOLLOW-UP

TOP 10 TIPS FOR A STRONG SALES FOLLOW-UP

TOP 10 TIPS FOR A STRONG SALES FOLLOW-UP

John Limber

Jun 21, 20253 min read

PRICE TESTING

PRICE TESTING

PRICE TESTING

John Limber

Jun 1, 20255 min read

MOMENTS OF TRUTH

MOMENTS OF TRUTH

MOMENTS OF TRUTH

John Limber

May 17, 20252 min read

LOYALTY CARDS & STAMP SYSTEMS

LOYALTY CARDS & STAMP SYSTEMS

LOYALTY CARDS & STAMP SYSTEMS

John Limber

Apr 30, 20254 min read

DROP ANCHORS

DROP ANCHORS

DROP ANCHORS

John Limber

Apr 9, 20252 min read

21 DAY HEAT MAP

21 DAY HEAT MAP

21 DAY HEAT MAP

John Limber

Mar 21, 20255 min read

ASICS - NOT ALL EXERCISE TRANSFORMATIONS ARE VISIBLE

ASICS - NOT ALL EXERCISE TRANSFORMATIONS ARE VISIBLE

ASICS - NOT ALL EXERCISE TRANSFORMATIONS ARE VISIBLE

Natalia Zubrzyka

Feb 28, 20251 min read

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