TERMS & CONDITIONS

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These Terms and Conditions shall apply to the provision of Services by Bullet Digital Media LTD (“Bullet”, “Shot”, “Shot by Bullet”, “Bullet Digital Media”, “ Bullet Global”, “we”, ”us”, ”our” or “the Company”) to their clients. The relevant Bullet Digital Media trading entity, and client contracting party, are as set out in the applicable Quote.

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1. DEFINITIONS
    

In these Terms and Conditions, unless the context otherwise requires, the following expressions have the following meanings (and any defined terms used in these Terms and Conditions that are not defined below shall have the meaning given to them in the Quote):
 

1.1 “Amendments” means any additional changes that Bullet have agreed to make to a Client’s Delivery Materials on top of those already agreed upon in the original Quote, pursuant to the procedure set out in Clause 4.1
 

1.2 “Client” means any individual, firm or corporate body (which expression shall, where the context so admits, include its successors and assigns) who purchases services from Bullet and listed in the Quote for a Project
 

1.3 “Client Materials” means any material provided by the Client for use in the Delivery Materials including without limitation stills, moving image, logos, marketing material, text, graphics, audio
 

1.4 “Commencement Date” means the earlier of:
 

(a) the date on which the Client agrees to hire the Services of Bullet (including signature or written acceptance of the Quote); or

(b) the date on which Bullet begins any work related to the Project, including but not limited to ideation, planning, scheduling, communication, or pre-production
 

1.5 “Delivery Date” means the agreed delivery date for the Delivery Materials, as agreed in the Quote or as otherwise agreed by the parties in writing
 

1.6 “Delivery Materials” means those deliverables, as may include, without limitation, footage, photographic stills, documents and other delivery materials to be delivered by Bullet to Client as agreed in the Quote or later mutually agreed by the parties in writing
 

1.7 “Fee” means the fixed cost price for Bullet delivering the Services and Delivery Materials
 

1.8 “In writing” means any written form of communication, including by email
 

1.9 “Project” means the Client’s applicable project for which the Services and Delivery Materials are being delivered, as shall be detailed in the Quote
 

1.10 “Services” means the services to be provided by Bullet to the Client as set out in the applicable Quote(s)
 

1.11 “Quote” means the quote for the Services to be undertaken for Client detailing the budget and timeline for the Services

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1.12 “Usage Rights” means the use of the finished Delivery Materials, in the context of the Project only, as specified in the Quote. If the Quote does not specify usage, then Usage Rights shall mean any online or digital use of the finished Delivery Materials in the context of the Project only (including on Client websites and social media sites and third party websites and social media sites) for use worldwide, in perpetuity

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1.13 “Engagement Day” means any day on which Bullet undertakes work in connection with the Project, including but not limited to pre-production, creative development, planning, scheduling, communication, recce, travel, shoot days, post-production, editing, or delivery

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2. SERVICE DESCRIPTION
 

2.1 With effect from the Commencement Date Bullet shall provide the Services to the Client as agreed in the Quote subject to receipt of the Fee detailed in the Quote.

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2.2 Bullet shall use all reasonable endeavours to complete its obligations within the agreed timeline. To facilitate this the Client must provide all the Client Materials and resources needed by Bullet to complete the work according to the deadlines of the Project.

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2.3 Should the Project scope change and these changes be agreed in writing between Bullet and the Client, a new Project outline and quotation will be submitted in accordance with Section 4 below.

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2.4 After the Quote has been agreed, Bullet will begin chargeable work on the Project. Cancellation of a Project after the Commencement Date may incur a fee – please see section 4 below for details.

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2.5 Pre-Production & Early Stage Work

Any work undertaken by Bullet prior to production, including but not limited to ideation, creative development, planning, scheduling, and communication, shall be considered chargeable work and payable regardless of whether the Project proceeds to production or completion.

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3. PAYMENT TERMS

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3.1 The Fee is a fixed cost and in the event that the Delivery Materials are produced for less than the Fee, Bullet shall be entitled to retain such underspend, if any.

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3.2 All payments must be made within 7 days of the date of the relevant invoice unless otherwise stated in a Quote or Invoice.

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3.3 Staged payments payable by the Client are detailed in the Quote.

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3.4 Bullet reserves the right to:

• suspend all Services

• withhold delivery of any Delivery Materials

• revoke or restrict Usage Rights

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Until payment is received in full. Late payments will incur interest at 4% above the Bank of England base rate.

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3.5 In the event of the Project being delayed due to actions of the Client such that final delivery exceeds the Delivery Date by 2 weeks or more, Bullet reserves the right to terminate the Agreement and the Client will become liable for full payment of the project value.

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3.6 Bullet shall not be liable for any inconvenience or loss caused by suspension due to non-payment.

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3.7 Expenses may be requested before a Project commences and shall be mutually agreed.

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3.8 Ownership of Content

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Bullet retains full ownership of all content produced until full payment is received. Any use prior to payment constitutes a material breach of this Agreement and Bullet reserves the right to pursue all available remedies.

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4. MODIFICATION & TERMINATION

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4.1 If the Client wishes to vary any details of the Project (whether the timeline, editorial brief, budget or otherwise), they must notify Bullet in writing as soon as possible and Bullet shall provide a quote for such Amendments. If the additional quote is accepted by Client in writing, Bullet shall make the required Amendments in the timeframe agreed by the parties in the new Quote or as otherwise agreed in writing. The additional agreed costs shall be invoiced and paid by Client within 14 days of delivery of the relevant Amendments or, at Bullet’s discretion, added to the final invoice which shall be paid by Client in accordance with the payment terms for such invoice.

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4.2 For the purposes of this clause, the first Engagement Day shall be determined in accordance with the Commencement Date and definition of Engagement Day in Section 1 . If the Client wishes to cancel/rearrange a Project, the following cancellation policy will be enforced:

Notice is calculated based on the date of the first engagement day. Pre-production days, creative development days, build days, travel days, recce days, pre-light days, shoot days, strike days, music composition days, sound design days, and edit days, are all considered as an engagement day. All seven days of the week count for the notice period. For the purpose of calculating the number of days’ notice given, the day on which notice is given is included, but the engagement day is not. For the purpose of clarity a day is calculated on the standard 24hour clock.

Where the Client terminates a Project after the Commencement Date (other than under Clause 5), Bullet shall be entitled to:

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• payment for all work completed to date;

• a cancellation fee equal to 50% of the remaining project value, or one month’s equivalent fee (for retainers), whichever is greater

• 8 or more days prior to the first engagement day: no cancellation fee applies

• 7–4 days prior to the first engagement day: 50% of the Fee

• 3–2 days prior to the first engagement day: 75% of the Fee

• On the day prior to or on the day of the engagement: 100% of the Fee

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In the event of cancellation, all work completed up to the date of cancellation, including pre-production and planning, shall be chargeable and payable in full.

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4.3 If, due to circumstances beyond Bullet’s control as set out in Section 7, it has to make any change in the arrangements relating to the provision of the Services it shall notify the Client immediately and Section 7 shall apply.

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4.4 Licensed audio included in the budget that is used on edits but is then discarded by Client will still require full payment.

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4.5 Unless otherwise specified in a Quote, all music audio rights need to be secured by the Client, and Bullet takes no responsibility for arranging licensing.

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4.6 The Quote(s) and Terms and Conditions contain the entire agreement between the parties relating to the Project and the parties agree that they have not relied on any statement, promise, representation or warranty which is not expressly set out in the Agreement. Any amendments to the Agreement must be made in writing, save that Bullet reserves the right to update these Terms and Conditions from time to time as it sees fit.

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5. ENDING THE AGREEMENT

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A party may terminate the Agreement immediately if:

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5.1 the other party is in breach of any of their obligations in the Agreement and, if capable of remedy, fails to remedy the same within 7 days of receipt of notice to do so;

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5.2 the other party has entered into liquidation (other than for the purposes of a bona fide amalgamation or reconstruction) whether compulsory or voluntarily or compounds with his creditors generally or has an administrator, administrative receiver or receiver appointed over all or a substantial part of his undertakings or assets;

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5.3 the other party has become bankrupt or shall be deemed unable to pay his debts by virtue of Section 123 of the Insolvency Act 1986;

 

5.4 the other party commits any act or omission calculated or very likely to bring the terminating party into disrepute or any act of dishonesty whether relating to this Agreement or otherwise.

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5.5 In the event of termination of the Agreement for any reason, Bullet shall retain any sums already paid to it by the Client and shall be due any further part of the Fee for all expenditure in line with the budget incurred or contractually committed by Bullet for Services supplied up to the date of termination.

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6. IP & COPYRIGHT

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6.1 Bullet will not be held liable for any civil or criminal liability resulting from the unauthorised use by persons outside of Bullet of the Delivery Materials or any Client Materials.

 

6.2 Bullet gives and hereby assigns to the Client all copyright and rights in and to the final edited Delivery Materials upon completion and Client shall be permitted to exploit the same in accordance with the Usage Rights. Any other required usage of the Delivery Materials must be agreed in writing with Bullet in advance on terms to be agreed in good faith. Bullet is permitted to use the Delivery Materials and any rushes and files for any corporate, promotional and marketing use (including without limitation on its websites and social media channels and pages) (and subject to clause 6.4, Client shall ensure all Third Party Materials are fully cleared and licensed for such usage).

 

6.3 The assignment contained in Section 6.2 excludes any stock footage or any other images, graphics, music or materials obtained from a third party and any individual contributor appearances or location clearances (“Third Party Materials”) which are used in any way in the production of the Delivery Materials. Unless otherwise agreed in the Quote or otherwise agreed by the parties in writing, Client shall obtain all licences and consents from all third party rightsholders for use of any Third Party Materials to enable Client to use and enjoy the Delivery Materials for the Usage Rights.

 

6.4 The assignment contained in Section 6.2 excludes Bullet’s rushes on the Project and all working project files (which shall include without limitation technology (e.g. plug-ins), software and algorithms and the methodology) which shall only be made available to the Client with Bullet’s prior written consent, which may be withheld at Bullet’s discretion, and, if given, may be subject to additional charges. Bullet agrees not to use any rushes from the Project in any third party project without the prior written consent of Client.

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6.5 Bullet will add its own accreditation to any work produced on any format, which may be more specifically set out in a Quote, unless otherwise agreed by the parties in writing.

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6.6 Client Materials supplied to Bullet and used in the Delivery Materials shall be cleared for use by Client for Client’s intended usage and Client warrants that it is the absolute owner or authorized licensee of the rights in the same, that such rights are fully cleared for all intended use of the Delivery Materials under the Agreement and that the use of such Client Materials by Client and Bullet as permitted hereunder shall not breach any third party rights or be obscene, defamatory or offensive.

 

7. FORCE MAJEURE

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Neither the Client nor Bullet shall be liable for any failure or delay in performing their obligations under the Agreement where such failure or delay results from any cause that is beyond the reasonable control of that party. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, national or global panedemic or epidemic or other widespread illness or disease or any other event that is beyond the control of the party in question. Where any such event lasts for 7 days or more, either party shall be entitled to terminate the Agreement on written notice with immediate effect.

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8. EXTRAS & ADD-ONS

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Should Client wish to commission or produce any further follow up or spin-off content based on the Project (“Additional Content”), then it is agreed that Bullet shall have the on-going exclusive first option to produce such Additional Content.

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9. DATA PROTECTION

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(We apologise for how boring this section of the Terms and Conditions is, however there isn’t a prettier way to cover off our GDPR obligations. We’ve been as concise as possible):

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For the purposes of this Section 9, “Data Protection Legislation” shall mean: (i) the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and any national implementing law, regulations and secondary legislation, as amended or updated from time to time in the UK and (ii) any successor legislation to the GDPR or the Data Protection Act 2018. “Applicable Laws” means (for so long as and to the extent that they apply to the Client) the law of the European Union, the law of any member state of the European Union and/or Domestic UK Law. “Domestic UK Law” means any data protection legislation from time to time in force in the UK, including the Data Protection Act 2018 or any successor legislation, and any other law that applies in the UK. Terms such as “Processing (Process and Processes)”, “Personal Data”, “Controller” and “Processor” shall have the meaning given to them in the Data Protection Legislation.

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9.1 Where Bullet Processes Personal Data on behalf of the Client in providing the Services under the Agreement, the provisions of this Section 9 shall apply. Both parties will comply with all applicable requirements of the Data Protection Legislation in performing their obligations under the Agreement. This Section 9 is in addition to, and does not relieve, remove or replace, a party’s obligations under the Data Protection Legislation.

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9.2 Purpose and Nature of Processing.(a) The parties acknowledge that for the purposes of the Data Protection Legislation, the Client is the Data Controller and Bullet is the Data Processor in respect of all Personal Data Processed by Bullet for or on behalf of the Client for the purposes of producing the Delivery Materials under the Agreement.

(b) Schedule 1 describes the subject matter, duration, nature and purpose of processing and the Personal Data categories and Data Subject types in respect of which Bullet may process to deliver the Services, and any variations to this shall be set out in the individual Quote.

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9.3 Processing of Personal Data by Bullet**.** When Bullet Processes Personal Data for or on behalf of the Client, Bullet agrees to Process Personal Data solely for the purpose of producing the Delivery Materials and in accordance with the Client’s instructions from time to time and Bullet shall not permit the Processing of the Personal Data for any other purpose unless required by Applicable Laws. If Bullet considers the Client’s instructions may conflict with the requirements of the Data Protection Legislation, Bullet shall immediately notify the Client for clarification and where requested provide reasonable details to support any assertion that the Client’s instructions may be unlawful. Bullet shall ensure that all personnel who have access to and/or Process Personal Data are obliged to keep the Personal Data confidential.

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9.4 Sub processors. Bullet shall not engage another Data Processor (a “Sub processor”) for carrying out any Processing activities in respect of the Personal Data under the Agreement without Client’s prior written consent. Where such consent is given, it is conditional on Bullet entering into a written agreement with the Sub processor that: (i) incorporates terms which are the same as those set out in this Section 9; (ii) provides sufficient guarantees to implement appropriate technical and organisational measures in compliance with the Data Protection Legislation; and (iii) terminates automatically on termination or expiry of the Agreement for any reason. Bullet shall remain fully liable for all acts or omissions of any third-party processor appointed by it pursuant to this Section 9.4

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9.5 Co-operation and Assistance. Bullet shall provide the Client with full co-operation and assistance in relation to the Client’s obligations and rights under Data Protection Legislation, including providing the Client with all information and assistance necessary to investigate security breaches, carry out data protection impact assessments, or otherwise to assess or demonstrate compliance by the parties with Data Protection Legislation.

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9.6 Security of Personal Data. Bullet shall implement and maintain, at its cost and expense, appropriate technical and organisational measures in relation to the Processing of Personal Data by Bullet under the Agreement:

(a) such that the Processing will meet the requirements of Data Protection Legislation and ensure the rights of Data Subjects;

(b) so as to ensure a level of security in respect of the Personal Data Processed by it is appropriate to the risks that are presented by the Processing, in particular from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data transmitted, stored or otherwise Processed; and (c) to assist the Client in the fulfilment of its obligations to respond to requests from Data Subjects relating to the Personal Data.

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9.7 Security breaches. Bullet shall promptly, and in any event within twenty-four (24) hours of becoming aware, notify the Client in writing if it becomes aware of any accidental or deliberate, unauthorised or unlawful acquisition, destruction, loss, alteration, corruption, access, use or disclosure of Personal Data under the Agreement or in breach of its security obligations under the Agreement. In addition, Bullet shall promptly provide to the Client full details of the incident at issue and assist the Client in investigating the incident and identifying actions designed to prevent recurrence and use reasonable steps to prevent recurrence.

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9.8 International Transfers of Personal Data. Bullet shall not transfer any Personal Data outside of the European Economic Area unless the prior written consent of the Client has been obtained and the following conditions are fulfilled:

(a) Bullet or the Client have provided appropriate safeguards in relation to the transfer;

(b) the Data Subject has enforceable rights and effective legal remedies;

(c) Bullet complies with its obligations under the Data Protection Legislation by providing an adequate level of protection to any Personal Data that is transferred; and

(d) Bullet complies with reasonable instructions notified to it in advance by the Client with respect to the Processing of the Personal Data.

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**9.9 Retention and Return of Personal Data.**On termination of the Agreement, Bullet shall, at the Client’s written request, delete or return all Personal Data and copies thereof to the Client unless storage of the Personal Data is required by Applicable Laws (and, if so, Bullet shall inform the Client of any such requirement).

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9.10 Inspection and Audit Rights. Bullet shall maintain complete, accurate and up-to-date records to demonstrate its compliance with this Section 9 and the Data Protection Legislation. Bullet shall allow for and contribute to audits, including inspections, conducted by the Client or another auditor mandated by the Client for the purpose of demonstrating its compliance with its obligations under this Section 9.

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9.11 For the avoidance of doubt, the provisions of this Section 9 will survive termination or expiry of the Contract.

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10. INDEMNITY AND LIABILITY

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10.1 Bullet carries industry standard and adequate public liability, employers’ liability and professional indemnity insurances to cover its obligations under this Agreement. For the avoidance of any doubt, Bullet shall not be responsible for taking out any errors and omissions insurance or for having the Delivery Materials complied for any applicable law or regulation (including without limitation, Ofcom and ASA) and such responsibility shall remain with Client.

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10.2 Nothing in this Agreement shall limit or exclude Bullet’s liability for death or personal injury caused by Bullet’s negligence, fraud or fraudulent misrepresentation or for any other matter to the extent it would be unlawful to exclude or limit liability.

 

10.3 Subject to Section 10.2:10.3.1 Bullet shall under no circumstances whatsoever be liable to the Client, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profits, revenues, contracts and/or goodwill, business or for any special, incidental, indirect or consequential losses (including loss or damage suffered by the Client as a result of an action brought by a third party) arising under or in connection with the Agreement even if such loss was reasonably foreseeable or Bullet had been advised of the possibility of the Client incurring it. Bullet shall not be held liable for any loss damage or expense resulting from delays in service provision;

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10.3.2 Bullet’s total liability to the Client in respect of all other losses arising under or in connection with the Services, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the value of the Fee paid for the Services under the applicable Quote/s.

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10.4 The Client shall indemnify Bullet against all damages, costs, claims demands and expenses (including external legal fees) suffered by Bullet arising from (i) loss or damage to any equipment caused by Client or Client’s agents or staff (including without limitation where due to provision of contaminated files) and (ii) a breach by Client of any of the terms of the Agreement.

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11. GENERAL

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11.1 Governing LawEach party irrevocably agrees that the courts of England and Wales shall have the exclusive jurisdiction to settle any dispute or claim arising out of or in connection with the Agreement or its subject matter or formation (including non-contractual disputes or claims), and the terms of the Agreement shall be governed by the laws of England and Wales.

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11.2 Anti-BriberyThe parties shall comply with the Bribery Act 2010 (as may be amended from time to time) and all applicable anti-bribery and corruption laws and regulations.

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11.3 No partnership or agency, third party rightsNothing in the Agreement is intended to or shall be deemed to establish any partnership, joint venture between the parties nor constitute either party the agent of the other for any purpose. Neither party shall have the authority to act as agent of the other or bind the other party in any way. No person or entity who is not a party to this Agreement shall have any right to enforce its terms.

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11.4 NoticesNotices may be given by hand delivery or by email or post. If delivered personally, notice shall be deemed given on the day of posting. If delivered by email, they should be given to the Client Contact and Supplier Contact in the Quote and shall be deemed given on the day of delivery, subject to proof of sending and receipt. Notices by post shall be to the parties’ office address stated in the Quote.

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11.5 Formation of Agreement Email acceptance of a Quote by the Client Contact shall constitute acceptance by Client and Bullet of the terms of the Quote and these Terms and Conditions which together form the Agreement.

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11.6 Confidentiality

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11.6.1 Each party (Receiving Party) shall keep in strict confidence all information, including technical or commercial know-how, specifications, inventions, processes or initiatives, third party projects and business affairs of whatever kind (Confidential Information), relating to the other party (Disclosing Party), its representatives, employees, agents or subcontractors (Representatives), which comes to the attention of the Receiving Party in any way as a result of the Bullet and the Client entering into the Agreement.

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11.6.2 The Receiving Party shall only disclose Confidential Information to its Representatives who need to know it for the purpose of discharging the Receiving Party’s obligations under the Agreement, and shall use reasonable endeavours to ensure that such Representatives comply with the obligations set out in this Section 11.6 as though they were a party to the Agreement.

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11.6.3 The Receiving Party may also disclose such of the Disclosing Party’s Confidential Information as is required to be disclosed by law, any governmental or regulatory authority or by a court of competent jurisdiction.

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11.6.4 For the avoidance of doubt, information is not Confidential Information if it (i) is, or becomes, generally available to the public other than as a direct or indirect result of the information being disclosed by the Receiving Party or its Representatives in breach of the Agreement, (ii) it was, is, or becomes available to the Receiving Party on a non-confidential basis from a person who, to the Receiving Party’s knowledge, is not under any confidentiality obligation in respect of that information, (iii) it was in the possession of the Receiving Party and at its free disposal before the information was obtained by the Receiving Party, (iv) it is developed by or for the Receiving Party independently of the information disclosed by the Disclosing Party, or (v) the parties to the Agreement agree in writing that the information is not confidential or is required to be disclosed by law, including pursuant to the order of any Court or tribunal of competent jurisdiction.

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11.7 Severance. The Parties agree that, in the event that one or more of the provisions of the Agreement are found to be unlawful, invalid or otherwise unenforceable, that those provisions shall be deemed severed from the remainder of the Agreement and the remainder of the Agreement shall be valid and enforceable.

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11.8 Authority

The Client confirms that the individual accepting the Quote or signing the Agreement is authorised to enter into binding agreements on behalf of the Client. Changes in personnel shall not affect the validity or enforceability of the Agreement.

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12. AI & EMERGING TECHNOLOGIES

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12.1 Use of AI Tools

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Bullet may utilise artificial intelligence (“AI”) tools, software, or technologies as part of the creative, production, and post-production process. This may include (but is not limited to) image generation, video enhancement, editing assistance, ideation, or workflow automation.

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12.2 Ownership of AI-Generated Content

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Any content created using AI tools as part of the Services shall form part of the Delivery Materials and be subject to the same ownership, payment, and Usage Rights provisions set out in this Agreement.

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12.3 No Training or Data Usage

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Bullet shall not knowingly use Client Materials to train or fine-tune any third-party AI models or systems. Client Materials will only be used for the purpose of delivering the Services unless otherwise agreed in writing.

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12.4 Limitations of AI Outputs

The Client acknowledges that AI-generated or AI-assisted content may have inherent limitations, including but not limited to inaccuracies, inconsistencies, or unintended similarities to third-party content. Bullet shall not be liable for any such limitations where reasonable care has been taken.

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12.5 Likeness & Synthetic Content

Where AI is used to generate, replicate, or manipulate likeness (including faces, voices, or physical appearance), this will only be done with appropriate rights, permissions, or instructions from the Client. The Client is responsible for ensuring it has the necessary permissions for any individuals represented.

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12.6 Use of AI on Client Materials

Bullet may utilise AI tools to enhance, adapt, edit, or otherwise process Client Materials as part of delivering the Services. This may include (but is not limited to) visual enhancement, compositing, retouching, generative fill, or stylistic adjustments.

All such use will:

• be in line with the agreed creative brief and Project scope; and

• remain subject to the Client’s approval processes where applicable.

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Bullet shall not materially alter the fundamental nature, message, or intended use of Client Materials without prior written approval from the Client.

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SCHEDULE 1 – DATA PROCESSING DETAILS

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Subject Matter: The production of the Delivery Materials in accordance with the Agreement.

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Purpose: To fulfil the Supplier’s obligations to produce the Delivery Materials.

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Duration: The term of the Agreement.

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Data Subjects: Any contributors engaged by the Supplier on behalf of the Client for the purpose of producing the Delivery Materials in accordance with the Agreement.

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Data Type Names, contact details, bank details, fees, addresses and any others stated in an individual Quote.

 

Special Categories of Personal Data As shall be stated in the Quote if applicable.